How did Ronaldo shape and monetize media greatness? How many ads does he put out? Who helps him manage his account?

How Ronaldo's Instagram works: 200 million subscribers in 1.5 years, the most popular post is the same chess with Messi (40 million likes!)

Ronaldo joined Instagram in October 2012. For 10 years, he has published more than 3.4 thousand posts. Yes, Ronaldo breaks his own records here too: in 2017, he became the first athlete to reach 100 million subscribers. For 200, 300, 400 and 500 million in general among all users casinox-azerbaycan.com.

To make 500 out of 400 million, Ronaldo had exactly nine months. He showed an even higher pace with the previous hundred eight months. Then there was history at Euro 2020 with bottles of Coca-Cola and a return to Manchester United. Even the coronavirus epidemic did not affect the growth of subscribers. Hopper HQ co-founder Mike Bandar

Covid-19 is affecting our lives, but Instagram seems to be one of the few places that the pandemic hasn't negatively impacted. With people using the app more than ever before, some might say that it will inevitably lead to a peak in revenue. With an ever-increasing following and huge number of posts, it's no wonder how valuable celebrity content can be.

What is Ronaldo's account in numbers:

• 11.1 billion likes (3 .3 million on average per post);
• 86 million comments (25 thousand on average per post).

Ronaldo hit 500 million subscribers amid scandalous interview Piers Morgan, leaving Manchester United and a chess collaboration with Lionel Messi for a Louis Vuitton ad. 500 million is more than the total audience of the clubs in which he played. On November 22, Ronaldo updated the bar, and five days later, another four million subscribers were added to his account.

The total Instagram top 50 includes seven athletes: five football players, two more cricketer Virat Kohli and basketball player LeBron James. The only clubs in the ranking are Real Madrid (127m) and Barcelona (113m). This is what the top ten most popular athletes look like:

Total number of top 10 subscribers is about 3.5 billion:

• The chess game against Lionel Messi is the most popular post on Ronaldo's Instagram. It collected more than 40 million likes, although it was released only on November 19;
• The second most popular joint photo with the family and the news about the expectation of twins (32.6 million). This is the most liked post on all Instagram for 2021;
• The third photo with a newborn daughter, when it became known about the death of the second child (about 21 million).

Most subscribers left comments under a post dated September 27, 2022, where Ronaldo is dressed in the uniform of the Portuguese national team about 760 thousand. The top three include a message about the death of a child (more than 600 thousand) and chess with Messi (more than 500 thousand).

After winning the Champions League, Ronaldo released nine posts at once, but the most popular content is with his family

On average, Ronaldo publishes 340 posts per year and has used the #finoallafine tag as the motto of Juventus fans the most (117 times). Andrew Collins, executive director of sports digital consulting agency Seven League, studied the content of Ronaldo's Instagram from 2018 to 2019. All content Collins divided into five categories:

1. Everything related to the family;
2. Thoughts, observations and lifestyle;
3. Football posts;< /li>
4. Business ideas related to business interests;
5. Advertising.

What Collins concluded:

• Sponsored posts attracted 45% less attention than all other posts. Of the 50 worst posts, 23 are ads. For comparison: a regular video scored an average of 23.5 million views, an advertising one 8.7;
• Family posts made up only 13% of the total, but caused the greatest reaction from the audience in terms of comments and likes. The 30 most popular posts are either personal or family. Interest in them is 42% higher than average;
• Posts about football made up 40% of the total volume and generated 39% audience engagement;
• Posts about business interests attracted 37% less attention than the average.

The most productive day in terms of the number of likes was November 19, 2022, when a joint photo of Ronaldo and Messi behind a chess suitcase appeared (48.7 million).